Our Story

We started Yard & Strand as an elevated basics line for everyday life, proudly made in Los Angeles with an appreciation of the journey.  

As we launched our own brand it took over 3 years to design, fail, evolve, re-design, re-design again, find the right partners, find the right materials, go through iteration after iteration of samples to launch our first kids ‘classics’ line. Through this process we grew an appreciation for the markers, for artisans, for the journey to craft and the passion it takes to bring dreams to life. We launched in 2019 and since then have continued our journey, which has taken us on a new path to create an artisans mercantile where we can help support the craft of other artisans. Where we can support small brands, making high quality goods with amazing stories to tell. 

Yard represents the midwest communities we grew up in, the 4th generation small family business, the lumberyard, which taught us everything we know about values, about passion for what you do and hard work. Strand represents the place we are at today, moving to the beach in LA with our 2 kids to pursue our dream, enjoy the sunshine and chart our journey that we continue on today with gratitude for the moment we are in and the brands whose journey we can also support and share with this community.

Thank you for being with us, for supporting the journey, for appreciating the artisans. Welcome to Yard & Strand!

~ to the journey ~