Founder Feature: Behind the Scenes with Chrissie Lam, founder of Love is Project
I left the corporate fashion design world in May of 2012 and moved to Kenya. There I worked with the Maasai tribe to create the Original Red LOVE Bracelet. The idea was to create a product that was scalable and marketable in order to create more jobs. Soon after, I took the first bracelet around the world with me and asked people in 50 countries what LOVE meant to them while documenting it on Instagram. I pitched the concept to my former employer and launched it in all their stores a few months later. With that success, I used my own savings and retirement funds and created Love Is Project as a standalone brand in 2017.
How did you land on the name?
When I was traveling around the world with the first LOVE bracelet, I asked people what love meant...Love Is.... That is how it started, so I called it the Love Is Project.
What’s your favorite piece from your collections? And how do you style it?
I love my Bali gold plated sterling silver Alchemy Love bracelets in small and medium. I wear them stacked. They go with anything, casual or dressy.
What are three things you do to support your creativity & well-being?
Soundbaths, Plant medicine, Yoga & Body work.
Favorite local restaurant?
I love Sayan House and Zest in Ubud, Bali, Indonesia.
Small business tools you can’t live without?